{"id":1359,"date":"2023-01-24T17:29:11","date_gmt":"2023-01-24T17:29:11","guid":{"rendered":"https:\/\/staging.aboutbrazilmr.com\/wp\/?page_id=1359"},"modified":"2023-10-27T19:59:43","modified_gmt":"2023-10-27T19:59:43","slug":"pesquisaquantitativa","status":"publish","type":"page","link":"https:\/\/staging.aboutbrazilmr.com\/wp\/pt\/pesquisaquantitativa\/","title":{"rendered":"Pesquisa Quantitativa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1359\" class=\"elementor elementor-1359\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-973a73c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"973a73c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d9922\" data-id=\"33d9922\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acee001 elementor-widget elementor-widget-heading\" data-id=\"acee001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pesquisa Quantitativa<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d0ca90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d0ca90\" data-element_type=\"section\" 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href=\"https:\/\/staging.aboutbrazilmr.com\/wp\/pt\/solucoes\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solu\u00e7\u00f5es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pesquisa Quantitativa<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67bb623 elementor-widget elementor-widget-heading\" data-id=\"67bb623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pesquisa Quantitativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edf69df elementor-widget elementor-widget-text-editor\" data-id=\"edf69df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNossos estudos quantitativos s\u00e3o baseados em question\u00e1rios pr\u00e9-estruturados elaborados para atingir o p\u00fablico-alvo de cada projeto. Utilizamos diferentes t\u00e9cnicas estat\u00edsticas para quantificar opini\u00f5es, informa\u00e7\u00f5es e entender as experi\u00eancias de cada p\u00fablico-alvo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c752e69 elementor-widget elementor-widget-image\" data-id=\"c752e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"687\" height=\"51\" src=\"https:\/\/staging.aboutbrazilmr.com\/wp\/wp-content\/uploads\/2022\/11\/barra-about.png\" class=\"attachment-full size-full wp-image-347\" alt=\"\" srcset=\"https:\/\/staging.aboutbrazilmr.com\/wp\/wp-content\/uploads\/2022\/11\/barra-about.png 687w, https:\/\/staging.aboutbrazilmr.com\/wp\/wp-content\/uploads\/2022\/11\/barra-about-300x22.png 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dc5493e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc5493e\" data-element_type=\"section\" data-e-type=\"section\" id=\"face-to-face_interviews\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ee563be\" data-id=\"ee563be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c00787e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c00787e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.aboutbrazilmr.com\/wp\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2023-01-09-at-11.03.00-e1673352849603-reuae1ba9zueshbcfxso9lqjjljnahwntrdclpzwhw.jpeg\" title=\"WhatsApp Image 2023-01-09 at 11.03.00\" alt=\"WhatsApp Image 2023-01-09 at 11.03.00\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec962b8 elementor-invisible\" data-id=\"ec962b8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7718db elementor-widget elementor-widget-heading\" data-id=\"f7718db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entrevistas cara a cara<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d40926 elementor-widget elementor-widget-text-editor\" data-id=\"2d40926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEntrevistas face a face s\u00e3o entrevistas estruturadas conduzidas por profissionais treinados que usam um protocolo de entrevista e um conjunto padronizado de respostas para registrar as opini\u00f5es dos participantes. \nAs entrevistas face a face podem ser realizadas em resid\u00eancias, escrit\u00f3rios, ou outros locais de trabalho ou lazer.\nAs principais vantagens desta metodologia s\u00e3o a capacidade de garantir que o participante-alvo seja o foco da entrevista e controlar as intera\u00e7\u00f5es, utilizando perguntas complexas atrav\u00e9s de mecanismos de sondagem. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aee71ce elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aee71ce\" data-element_type=\"section\" data-e-type=\"section\" id=\"gang_surveys\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bc18247\" data-id=\"bc18247\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee1641f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ee1641f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.aboutbrazilmr.com\/wp\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2023-01-04-at-15.45.19-reuae1ba9zueshbcfxso9lqjjljnahwntrdclpzwhw.jpeg\" title=\"WhatsApp Image 2023-01-04 at 15.45.19\" alt=\"WhatsApp Image 2023-01-04 at 15.45.19\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf65713 elementor-invisible\" data-id=\"cf65713\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e067118 elementor-widget elementor-widget-heading\" data-id=\"e067118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pesquisas de gangues<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a99bd90 elementor-widget elementor-widget-text-editor\" data-id=\"a99bd90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>A pesquisa de gangues \u00e9 um h\u00edbrido de metodologia quantitativa e qualitativa. Um grupo inicial entre 15 e 25 participantes s\u00e3o convidados para uma reuni\u00e3o em uma sala, utilizando uma mescla de question\u00e1rio de autopreenchimento e posteriormente discuss\u00f5es em grupo.<\/li><li>Abordagem quantitativa &#8211; preenchimento de question\u00e1rio padronizado na supervis\u00e3o do moderador;<\/li><li>Abordagem qualitativa &#8211; discuss\u00e3o das quest\u00f5es qualitativas mais importantes<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7613de7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7613de7\" data-element_type=\"section\" data-e-type=\"section\" id=\"sensory_tests\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1275659\" data-id=\"1275659\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21a72e8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"21a72e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.aboutbrazilmr.com\/wp\/wp-content\/uploads\/elementor\/thumbs\/sensory-tests-reuae1ba9zueshbcfxso9lqjjljnahwntrdclpzwhw.jpg\" title=\"sensory tests\" alt=\"sensory tests\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0a6e10 elementor-invisible\" data-id=\"b0a6e10\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-767807c elementor-widget elementor-widget-heading\" data-id=\"767807c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Teste sensorial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d458e elementor-widget elementor-widget-text-editor\" data-id=\"b3d458e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A an\u00e1lise sensorial consiste em uma metodologia de pesquisa h\u00edbrida que busca compreender como os cinco sentidos humanos ( vis\u00e3o, olfato, tato, paladar e audi\u00e7\u00e3o) s\u00e3o elementos determinantes para a aceita\u00e7\u00e3o do consumidor.<\/p><p>Testes em uma Central Location (CLT) s\u00e3o uma abordagem qualitativa que ocorre em um ambiente espec\u00edfico, controlado e adequado.<\/p><p>Principais vantagens:<br \/>Ambiente controlado &#8211; pode eliminar o vi\u00e9s.<br \/>Maior aprofundamento &#8211; perguntas de acompanhamento dos participantes com base em suas rea\u00e7\u00f5es e respostas.<br \/>Testar conceitos intang\u00edveis &#8211; impress\u00f5es e opini\u00f5es sensoriais<br \/>Local adequado &#8211; permite entrevistar grande n\u00famero de participantes em curto per\u00edodo de tempo.<\/p><p>J\u00e1 os testes sensoriais em domic\u00edlio ou HUT s\u00e3o de natureza quantitativa. Falaremos sobre essa metodologia individualmente logo abaixo.<\/p><p>Os m\u00e9todos sensoriais podem ser divididos em anal\u00edticos (discriminativos e descritivos) e afetivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ba739cf elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba739cf\" data-element_type=\"section\" data-e-type=\"section\" id=\"cati_capi_and_cawi\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-904af53\" data-id=\"904af53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e702cb9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e702cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.aboutbrazilmr.com\/wp\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2023-01-13-at-10.35.01-reuae1ba9zueshbcfxso9lqjjljnahwntrdclpzwhw.jpeg\" title=\"WhatsApp Image 2023-01-13 at 10.35.01\" alt=\"WhatsApp Image 2023-01-13 at 10.35.01\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-83e413e elementor-invisible\" data-id=\"83e413e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-878cc1c elementor-widget elementor-widget-heading\" data-id=\"878cc1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CATI, CAPI and CAWI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84cfbb elementor-widget elementor-widget-text-editor\" data-id=\"d84cfbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>CATI<\/strong><br \/>CATI significa entrevista por telefone assistida pelo computador, esta metodologia substituiu as entrevistas telef\u00f4nicas tradicionais.<br \/>toda l\u00f3gica, roteamento do question\u00e1rio ou pesquisas complexas s\u00e3o tratadas pela programa\u00e7\u00e3o do CATI.<\/p><p>Principais vantagens:<br \/>\u2022 O entrevistador se concentra exclusivamente na entrevista, visto que os comandos e instru\u00e7\u00f5es de roteamento s\u00e3o previamente programados.<br \/>\u2022 Os dados s\u00e3o capturados e inseridos diretamente no banco de dados da pesquisa. Isso elimina a necessidade de processamento de dados adicionais.<br \/>\u2022 Como o feedback est\u00e1 sendo coletado ao vivo, os resultados da pesquisa e relat\u00f3rios podem ser geridos gradativamente durante o campo.<br \/>\u2022 As plataformas mais modernas de CATI combinam recursos de entrevista por telefone com pesquisas on-line, permitindo metodologias de modo misto.<\/p><p><strong>CAPI<\/strong><br \/>\u00c9 uma t\u00e9cnica de entrevista pessoalmente na qual o entrevistador usa um dispositivo eletr\u00f4nico para registrar as opini\u00f5es do entrevistado.<br \/>As principal caracter\u00edsticas desta t\u00e9cnica:<br \/>O entrevistado ou um entrevistador opera um dispositivo (este pode ser um laptop, um tablet ou um smartphone) e responde a um question\u00e1rio.<br \/>O CAPI pode ser utilizado para entrevistar membros de uma fam\u00edlia, empres\u00e1rios ou participantes de feiras ou conven\u00e7\u00f5es.<\/p><p><strong>CAWI<\/strong><br \/>A entrevista na web assistida por computador, \u00e9 uma t\u00e9cnica de levantamento na Internet na qual o entrevistado segue um script fornecido em um site. Os question\u00e1rios s\u00e3o feitos em um programa permitindo que o question\u00e1rio contenha fotos, \u00e1udio e videoclipes, links para diferentes p\u00e1ginas da web.<br \/>Com o crescente uso da Internet, os question\u00e1rios on-line se tornaram uma maneira popular de coletar informa\u00e7\u00f5es. O design de um question\u00e1rio on-line tem um efeito significativo na qualidade dos dados coletados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-12a7209 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12a7209\" data-element_type=\"section\" data-e-type=\"section\" id=\"web_surveys\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cca6d00\" data-id=\"cca6d00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cdbb7a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0cdbb7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.aboutbrazilmr.com\/wp\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2023-01-09-at-11.41.38-1-reuae1ba9zueshbcfxso9lqjjljnahwntrdclpzwhw.jpeg\" title=\"WhatsApp Image 2023-01-09 at 11.41.38 (1)\" alt=\"WhatsApp Image 2023-01-09 at 11.41.38 (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cca8921 elementor-invisible\" data-id=\"cca8921\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c04fed elementor-widget elementor-widget-heading\" data-id=\"6c04fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pesquisas na Web  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfb8ce elementor-widget elementor-widget-text-editor\" data-id=\"7cfb8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAs pesquisas na Web est\u00e3o se tornando populares devido \u00e0 sua flexibilidade e baixo custo. O tempo necess\u00e1rio para concluir as pesquisas on-line \u00e9, em m\u00e9dia, dois ter\u00e7os mais curto do que os m\u00e9todos de pesquisa tradicionais. Como as informa\u00e7\u00f5es s\u00e3o coletadas automaticamente, o tempo de resposta \u00e9 quase instant\u00e2neo. Al\u00e9m disso, os respondentes n\u00e3o se sentem coagidos a responder as pesquisas, pois s\u00e3o abordados sutilmente e t\u00eam a liberdade de responder ou n\u00e3o sem sofrer press\u00e3o.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b7d8e34 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7d8e34\" data-element_type=\"section\" data-e-type=\"section\" id=\"home_usage_test\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eee0e24\" data-id=\"eee0e24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475b283 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"475b283\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.aboutbrazilmr.com\/wp\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2023-01-11-at-16.25.37-reuae1ba9zueshbcfxso9lqjjljnahwntrdclpzwhw.jpeg\" title=\"WhatsApp Image 2023-01-11 at 16.25.37\" alt=\"WhatsApp Image 2023-01-11 at 16.25.37\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f8a938a elementor-invisible\" data-id=\"f8a938a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-671d5db elementor-widget elementor-widget-heading\" data-id=\"671d5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testes sensoriais em domicilio (HUT)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5131419 elementor-widget elementor-widget-text-editor\" data-id=\"5131419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOs testes sensoriais em domic\u00edlio (HUT) s\u00e3o a \u00faltima avalia\u00e7\u00e3o sensorial feita antes dos produtos serem lan\u00e7ados no mercado. \u00c9 importante verificar a prefer\u00eancia pelos atributos e pelo produto como um todo, a disposi\u00e7\u00e3o de compra e o pre\u00e7o que os consumidores estariam dispostos a pagar. Os testes de uso dom\u00e9stico fornecem informa\u00e7\u00f5es valiosas sobre o desempenho do produto em um ambiente natural antes da comercializa\u00e7\u00e3o e lan\u00e7amento.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Solu\u00e7\u00f5es Pesquisa Quantitativa Nossos estudos quantitativos s\u00e3o baseados em question\u00e1rios pr\u00e9-estruturados elaborados para atingir o p\u00fablico-alvo de cada projeto. Utilizamos diferentes t\u00e9cnicas estat\u00edsticas para quantificar opini\u00f5es, informa\u00e7\u00f5es e entender as experi\u00eancias de cada p\u00fablico-alvo. Entrevistas cara a cara Entrevistas face a face s\u00e3o entrevistas estruturadas conduzidas por profissionais treinados que usam um protocolo de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-1359","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Pesquisa Quantitativa - About Brazil Market Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.aboutbrazilmr.com\/wp\/pt\/pesquisaquantitativa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa Quantitativa - About Brazil Market Research\" \/>\n<meta property=\"og:description\" content=\"Home Solu\u00e7\u00f5es Pesquisa Quantitativa Nossos estudos quantitativos s\u00e3o baseados em question\u00e1rios pr\u00e9-estruturados elaborados para atingir o p\u00fablico-alvo de cada projeto. Utilizamos diferentes t\u00e9cnicas estat\u00edsticas para quantificar opini\u00f5es, informa\u00e7\u00f5es e entender as experi\u00eancias de cada p\u00fablico-alvo. 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